Questions.lu was launched with the ambition of setting a new model for carrying out market research studies. The goal was to make it the first opinion poll website to convert participants’ answers into humanitarian donations. This actually turned out as quite a success!

Four humanitarian organisations chose to join the project: the Luxembourgish Red-Cross, Caritas Luxembourg, SOS Villages d'Enfants Monde and Handicap International Luxembourg.
The website has now raised more than 50 000 euros in donations by means of roughly fifty surveys. While proving efficient, this innovative model seems to provoke general enthusiasm as well.
Besides, almost 6000 Internet users have signed up to the Questions.lu platform which everyone hopes will keep going on the same track.